Launches of new drinks: August 2022
Sparkling RTD cocktails
Mississippi distillery, Cathead Distillery, has unveiled a new line of RTD sparkling vodkas, Cathead Sparkling Sunsetters.
Inspired by “the magic of long summer evenings melting into warm summer nights,” the Sunsetters Variety Pack features an assortment of four flavors at 5% ABV and 97 calories per 12 oz serving: Raspberry, mango, pineapple ginger and mint cucumber. .
An extension of Cathead Distillery’s original line of canned sparkling vodka sodas – which launched in Spring 2021 – Cathead Sparkling Sunsetters adds to the existing available flavors of Cranberry, Limeade, Satsuma Mandarin, Strawberry Lemonade and Grapefruit, all made with the brand’s flagship spirit, Cathead Vodka.
Cathead Sparkling Sunsetters 8-variety packs are now available at select retailers in five states, including Florida, Georgia, Louisiana, Mississippi, and Tennessee.
Horlicks Enriched Shakes
British brand Horlicks has launched its latest range, Horlicks Healthy: a range of four shakes specially formulated to boost wellbeing.
Created with a blend of carefully selected vitamins, minerals and functional ingredients, plus 15-20g of protein per serving, Horlicks Healthy is described as ideal for a wide range of settings from cafes and universities to gyms and hotel rooms. A drink is created by adding two rounded scoops to 300ml of semi-skimmed milk.
Horlicks Healthy Body’ helps clients feel stronger with more vitality, with a blend of vitamin D, calcium and zinc to help support bone function for healthier, stronger bones. Vitamin D also contributes to normal muscle function. Vitamins B12, B6 and C contribute to energy metabolism, help customers stay active and feel energized, making them ideal for sports and recreation venues.
Horlicks Healthy Gut is specially formulated with vitamins B12, B6, C and D to support the normal functioning of the immune system. With added prebiotics and glutamine helping customers get the most out of their diet and supporting digestion, this blend is suitable for healthcare settings or after meals.
Horlicks Healthy Mind’ helps clients think and feel their best. Horlicks Healthy contains vitamins B12, B6 and C contributing to normal psychological function, and zinc for normal cognitive function. With Matcha Green Tea and Bacopa Monneri (medicinal herbs) that support your concentration and memory, Healthy Mind will particularly appeal to university students.
Horlicks Healthy Sleep’ is specially formulated to contain vitamins B12, B6 and C known to reduce fatigue and fatigue. With chamomile and valerian promoting calmer and more relaxing sleep, this blend is ideal for spas, hotels, nursing homes and hospitals.
Super coffee concentrates
Pop & Bottle, a women-founded coffee company known for its premium, organic, dairy-free oat and almond milk lattes, is expanding its offering with a line of super concentrates.
All three products — Classic Cold Brew, Vanilla Cold Brew, and Mocha Cold Brew — are available exclusively at Walmart stores and online.
“Made with specialty-grade Arabica beans direct-traded from Central America, this deliciously smooth coffee concentrate requires just one tablespoon to easily brew any favorite coffee beverage at home – no need French press, drip machine or espresso machine” explains the Los Angeles-based brand, which was founded in 2015.
“Pop & Bottle’s proprietary sustainable extraction process produces 90% of the coffee extracted from each bean with minimal waste and significantly reduced oxidation, resulting in an ultra-smooth liquid coffee concentrate with robust flavor and 15x strength.”
Goose Island Bourbon County Stout
Goose Island has launched its 2022 Bourbon County Stout line: celebrating the 30e year of the first beer aged in bourbon barrels.
The first Bourbon County Stout was created in 1992 between Goose Island brewmaster Gregory Hall and Jim Beam’s Booker Noe.
“Today, Bourbon County Stout is not just a local favorite, but globally known for setting the standard for barrel-aged stouts with continued innovation. This year, we’re commemorating the 30th anniversary of Bourbon County Stout’s extraordinary history with a lineup that’s sure to excite new fans and die-hards alike.says the brewery.
The seven variants this year are:
- Goose Island Bourbon County Stout
- Goose Island Bourbon County Two Year Barley Wine Reserve
- Goose Island Bourbon County 30th Anniversary Reserve Stout
- Goose Island Bourbon County Biscotti Stout
- Goose Island Bourbon County Coffee Stout
- Goose Island Bourbon County Sir Isaac’s Stout
- Stout from Bourbon County owner of Goose Island
Fever-Tree introduced Distillers Cola to Australia: a blender made with Caribbean kola nuts, Tahitian limes and a selection of distilled botanicals and spices.
“For the past decade, gin has had a great tonic to mix, but whiskey and rum have patiently waited for a premium cola to complement rather than hide their unique flavor profiles,”says the mark.
“Now that Australians are enjoying whiskey with a mixer at the same rate as gin, Fever-Tree is set to revolutionize whiskey and cola just as they did with gin and tonic.
“Where leading cola brands use their strong flavor profiles to mask the flavor of spirits, Distillers Cola was designed to complement and enhance the flavor of whiskeys from the world’s best distilleries.”
Fever-Tree Distillers Cola will be available in late August in 4 x 200ml packs at Dan Murphy’s nationwide for RRP$9.49.
Black Tower Club Edition
German wine brand Black Tower has launched its new premium Club Edition range in the UK.
The newly crafted, 100% vegan wines will be presented in a custom-cut glass bottle.
Family-run winery Reh Kendermann felt the time was right to add a premium level to their popular lineup. “Premiumisation has been a key trend over the past two years: and while this may be impacted by the ‘cost of living’ crisis, history has shown that the wine category is resilient in times of economic turmoil. . More than ever, shoppers will need the little luxuries and want to cheer themselves up and lift the spirits of their loved ones,”says the mark.
The range comes in a demi-sec, German Riesling, as well as a Provençal-style, pale Pinot Noir Rosé.
This launch coincides with the transfer of all Black Tower activities to North South Wines following the entry of Reh Kendermann into the capital in April 2020.
The wines will initially launch on the Wholesale Cash & Carry Impulse and Online channels and are available exclusively through North South Wines.
cold pressed juice
Plenish, Britvic’s plant-based beverage brand, has just launched the latest addition to its line of cold-pressed juices and cleansers, called Rise.
“Filled with 100% organic fruits and vegetables, Rise combines the natural goodness of juicy pineapple and pear with spinach, cucumber and a zest of lime for a perfectly sweet and uplifting taste”,Britvic said.
“An easy introduction to first-time green juice drinkers, plus a perfectly nutritious addition to the day – with naturally occurring vitamin C, A and folic acid to support the immune system and release All the goodness you need, and nothing you don’t (no artificial ingredients, no flavorings, no added sugars – no need).
British soft drink maker Britvic acquired Plenish in 2021, bolstering its presence in the plant sector.