LAVAZZA Provides the Perfect Service for Wimbledon’s Center Court 100th Anniversary Celebrations
Thousands of tennis fans will begin to fill the courts at Wimbledon today as the iconic championships welcome full crowds for the first time in two years. To keep tennis fans fueled, long-time partner Lavazza and its expert baristas will be providing the perfect serving of authentic Italian coffee as the official Wimbledon coffeehouse for the eleventh consecutive year.
Lavazza is dedicated to serving upscale café experiences to tennis fans and, through their recently renewed partnership with the All England Lawn Tennis Club, they will remain the official café of Wimbledon until 2025.
The Championships, Wimbledon run from From Monday 27 June to Sunday 10 July 2022 and this year marks 100 years of Center Court in its current home on Church Road, Wimbledon. To celebrate, Lavazza will be providing the perfect service for tennis fans wherever they look – from center court to Lavazza’s new flagship store in central London, and from the comfort of their own home.
“Lavazza and Wimbledon are perfect doubles partners,” said Pietro Mazzà, Regional Director UK & Nordics and Managing Director Lavazza UK, “Together, we strive to deliver premium consumer experiences and have a passion for excellence. Lavazza’s partnership with All England Lawn Tennis Club, which we are proud to have renewed this year, is a testament to Lavazza’s unwavering commitment to supporting British sport in general and world-class tennis in particular. Tennis is at the heart of the Lavazza family, and we’re happy to help bring the championships back to full capacity in 2022, from the beloved queue to every bar and restaurant in Wimbledon.
“Lavazza and Wimbledon have been the perfect doubles team for 11 years now. In the tea house and temple of tennis, authentic Italian espresso has become a natural part of the Wimbledon ritual and, since 2015, a prominent ‘player’ in other Grand Slam tournaments as well,” said Marco Lavazza, Vice President of the Lavazza Group. “Our passion for tennis, which began here at Wimbledon, has forged an unbroken bond between our brand and the sport since 2011, when we served eight million espressos to fans around the world. We are proud to be back at Wimbledon in 2022 for the Tournament’s return to great fanfare after two very difficult years, and delighted that our partnership has been extended through 2025 at such a significant time as Center Court’s 100th anniversary. To mark the occasion, we have decided to bring to the tournament a unique coffee experience inspired by sustainability, a cornerstone of the Lavazza Group’s business strategy.”
This year will also see the return of the iconic Wimbledon Queue where Lavazza will serve free coffee experiences to thousands of dedicated fans queuing in hopes of securing their seats in the stands. Throughout the two-week tournament, Lavazza will also serve authentic Italian coffee at 80 service outlets, including a new bar, designed to mimic the Lavazza Flagship Store, serving a variety of coffees: from delicate, fruity and floral aromas to rich and intense aromas. and full-bodied flavor. Coffee and tennis lovers can also enjoy their flawless service, knowing that sustainability has always been at the heart of Lavazza’s journey and business strategy. Initiatives demonstrating Lavazza’s ongoing commitment to sustainability include:
- 100% renewable energy used for UK, Italian, French and Canadian factories
- 65% of Lavazza Group packaging made recyclable, and 95% of industrial waste recovered
- 32 sustainable development projects implemented in 20 countries with more than 136,000 beneficiaries via the Lavazza Foundation
- 830,000 tonnes of carbon credits purchased to offset non-reducible emissions and carbon neutrality achieved for five of the Group’s key ranges
For those unable to watch the Wimbledon Championships, Lavazza offers a Wimbledon experience in the heart of central London, just off Regent Street. Last September, Lavazza opened the first flagship store outside its home country of Italy, in a move that reflects the company’s commitment to investing in the UK market. For this year’s championships, the London Lavazza Flagship Store got a makeover at Wimbledon, donning its famous purple and green outfit, transforming ‘Casa Lavazza’ into ‘Casa Wimbledon’ for the two weeks of the tournament. From the Strawberry Tiramisù, the Italian take on the Wimbledon strawberries and cream classic, to the refreshing Nuvola Spritz cocktail and Wimbledon’s indulgent gourmet menu, Lavazza’s flagship store will serve up Italian-inspired treats to tennis fans as they are watching live action from Wimbledon. from central London.
To mark the Group’s commitment to the world of professional tennis, Lavazza also recently renewed its partnership until 2025 with Roland-Garros and the US Open, while continuing to be Platinum Partner of the Nitto ATP Finals 2021-2025 taking place in Turin. These collaborations exemplify Lavazza’s ongoing commitment to supporting tennis globally and are part of Lavazza’s larger narrative to champion high-level sporting events. In the UK, Lavazza also has a long-standing partnership with Ascot as well as the Arsenal women’s and men’s team, providing premium coffee experiences for sports fans.