Sunkist Growers, Naturipe and Envy Apples Collaborate with Strawberry Shortcake for “Fruitastic” Promotion
Top Selling Fruit Brands—Sunkist Producers, Naturipe Farms and T&G Global craving for apples—start a new “Fruitastic» Promotion for WildBrain’s new animation strawberry shortcake series Berry in the big city, now available on YouTube and Netflix. According to a recent study, shoppers increased their shopping cart spend by more than 50% when strawberries and blood oranges were purchased on the same trip compared to the average strawberry trip. Increases in total basket spend were also seen with apple and blood orange trips.
This spring, Naturipe (strawberries and blueberries) represents WildBrain’s new Strawberry Shortcake character in the berry category, Sunkist promotes blood oranges with Strawberry Shortcake’s friend Orange Blossom, and Envy (apples) celebrates the move of Strawberry Shortcake in Big Apple City in the new series. A full takeover of “Fruitastic” products featuring adorable images of Strawberry Shortcake and friends will begin in May at select retailers in time for Mother’s Day, with displays provided by participating product vendors. With limited edition packaging and merchandising displays, in-store promotional opportunities are available for a short time.
“As longtime fans of the original Strawberry Shortcake series, we are thrilled to partner with WildBrain, along with Sunkist and Envy, to celebrate the new series. This gives our product brands a great opportunity to make cross-promoting all the delicious fruits that are featured at Berry in the big city and helping establish the next generation of fans for this iconic brand,” said CarrieAnn Arias, Vice President of Marketing for Naturipe Farms.
To celebrate this partnership and highlight their delicious strawberries and blueberries, Naturipe launched an interactive webpage featuring Strawberry Shortcake and Blueberry Muffin that includes new personalized recipe videos that inspire users to “make the world a better place” . This page also includes downloadable activities for children and adults.
Sunkist has rolled out limited-edition packaging for blood oranges, including Strawberry Shortcake and Orange Blossom, available in 2lb and 3lb bags at select retailers. Naturipe has point of sale display signage to support this promotion available to retailers. Envy apples also created promotional 2lb bags.
and bins. The three brands have also developed delicious and nutritious recipes for citrus, berry and apple fans of all ages.
“This in-store and online promotion is unique as all three brands come together to celebrate healthy eating and snacking in a ‘fruitastic’ way,” says Christina Ward, Senior Director of Global Marketing at Sunkist. “Our data shows that 62% of blood orange shoppers prefer to eat them as a snack, so we’re excited to introduce shoppers to a specialty variety they may not have tried before, such as Sunkist Blood Oranges. “
“As Strawberry Shortcake and his friends ‘prepare the world for a better place’ in Big Apple City, only the best apple will do,” said Cecilia Flores Paez, North America Marketing Manager at T&G Global. “That’s why Strawberry Shortcake partnered with Envy Apples. Prized for their beautifully balanced sweetness, uplifting fresh aroma and deliciously satisfying crunch, Envy Apples are a perfect ingredient for enjoying both exciting adventures and special everyday moments with the people we love.
“We are thrilled that parents and children, especially mothers and daughters, can share their love of Strawberry Shortcake and delicious fruit this spring through our partnership with Sunkist Growers, Naturipe Farms and Envy Apples,” said Michael Riley, CBO at WildBrain. “These well-known brands are ideal promotional partners in our global Strawberry Shortcake franchise program, designed to inspire and delight kids with new content, toys, games, books, music, events and more.”
A full takeover of “Fruitastic” merchandising will begin in May at retailers across the United States. WildBrain’s new series, Berry in the Big City, invites fans to join Strawberry Shortcake in Big Apple City, along with her friends Orange Blossom, Lime Chiffon, Lemon Meringue and Blueberry Muffin, as the enterprising girls run their fabulous food trucks and enjoy daily adventures filled with laughter and song!
For more information, visit these unique landing pages: Naturipe, Envy or Sunkist.