Target mixes RTD cocktails into a range of adult drinks
Target Corp. expands its line of adult beverages with the summer addition of Casa Cantina ready-to-drink craft cocktails.
Casa Cantina, announced yesterday, joins the Minneapolis-based retailer’s liquor assortment of more than 500 brands through its Wine & Spirit Selects collection, national brands and black-owned brands, as well as craft options. local.
Available in three flavors – Classic Margarita, Strawberry Margarita and Piña Colada – at most Target locations, Casa Cantinas are made with premium ingredients like real strawberry purée, pineapple, walnuts, coconut and 100% agave wine. The drinks, which contain an ABV of 13.9%, are vegan and free of gluten, high fructose corn syrup, and artificial sweeteners and flavors.
The cocktails are presented in 1.5 liter bottles and 3 liter cans. The full assortment is under $18, with most products under $10.
Target said Casa Cantina is launching just in time for summer activities as customer demand is higher than ever for RTD items.
“We know our customers are increasingly looking for convenient adult beverage offerings,” said Rick Gomez, executive vice president and chief catering officer at Target, in a statement. “That’s why we’re thrilled to introduce Casa Cantina, an assortment of ready-to-drink craft cocktails that deliver great taste and premium quality at an incredible value.”
Target reported that its adult beverage business and market share has nearly doubled in the past five years, and customers who buy alcoholic beverages have, on average, 60% larger shopping carts. And as part of its REACH commitment, Target has more than quadrupled its assortment of black-owned adult beverage brands in the past two years.
Casa Cantina is now available at more than 1,200 Target stores, and customers can order the drinks through Target’s same-day services – Order Pickup (in-store pickup), Drive Up (curbside pickup) and Shipt (on-day delivery). same day) – in most stores selling adult beverages.
“At Target, our approach is to help customers discover the joy of food during everyday moments,” Gomez added. “From quality craft cocktails and protein for the grill to kits of seasonal salads and freshly made deli sides, we pride ourselves on offering this unique combination of convenience, value and convenience. ‘inspiration.”