Dettol’s Latest Line of Foaming Hand Washes Aim to Make Hand Hygiene a Fun Experience

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  • Dettol launched a campaign for its Foaming hand wash range that aims to make hand hygiene a fun experience.
  • The campaign was conceptualized by McCann Global Group.

Dettol has launched a line of foaming hand cleansers aimed at making hand hygiene a fun experience. Dettol’s new product offering, the Foaming Hand Cleanser, promises to keep your hands hydrated with its moisture-rich lather and soothing components while providing 10x the protection against germs. The product is available in two variations – Aloe Coconut and Strawberry fragrance.

Dettol has focused on superior hand hygiene since its launch in India. With the unprecedented COVID-19 outbreak, it has become even more important to ensure that we frequently follow correct hand hygiene behavior. Dettol seeks to provide its consumers with a diverse line of hand washing products that make the hand washing experience fun while leaving hands clean and smooth.

Commenting on the launch of the product and the campaign, Dilen Gandhi, Regional Marketing Director, South Asia – Health and Nutrition, Reckitt said: “Dettol has been protecting homes and families for decades. Pioneers in the field of hand hygiene, we continue to innovate and offer products that improve the consumer experience. Our new product, Dettol Foaming Hand Wash, is a premium product offering for consumers looking for all-in-one protection, cleanliness and hydration. We are sure this product will appeal to families and children.

Dettol’s Foaming Handwashing Campaign focuses on mothers’ growing concern every day for their children to wash their hands properly. The new campaign addresses this concern by introducing an innovative new handwash delivery format that instills the idea of ​​a fun handwashing experience.

Kapil Batra, Creative Head, Delhi, McCann Worldgroup, “Hand hygiene has never been more critical. But when it comes to children, getting them to wash their hands can be quite difficult. But with Dettol Foaming Hand Wash we found a perfect solution to this challenge and came to our campaign thinking, “Haath dhone ka karega mann because now hand washing is fun”. The story brings this thought to life in an engaging and compelling way and we are confident that it will help children develop a healthy habit, thus keeping them free from disease.

Dettol Foaming Hand Cleanser is an innovative hand hygiene product with a moisture rich foam containing glycerin, which makes it gentle and gentle on the skin while being dermatologically tested and with a balanced pH. A 250 ml. The Dettol Foaming Hand Cleanser Pack is priced at INR 129 and is currently available in two variations: Aloe Coconut & Strawberry fragrance in online and offline retail stores in India.

Campaign credits

Agency – McCann

PRODUCTION COMPANY: Guliver Motion Pictures

Producer: Prakash JN Ganderi

Director: Parikshit Vaidya

DOP: Sudeep Chatterjee

Music: Aman Pant

Sound engineer: Rishab Agarwal

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