Skincare is genderless and ageless. To maintain beautiful and healthy skin, we devote time and products to a combination of efforts. To establish a skin care routine, we intend to understand the skin type and the skin need. Following the trend, we should focus more on what is best for us.
skin and skin type
For a very long time, neither consumers nor producers understood the concept of different skin types. The market was full of common products for every skin type.
But with more research and countless levels of trials, the previous errors have been corrected. And now the new products floating in the market matter to them.
The research was primarily based on skin types and not just general need. Lately, it has become more important to know your skin type and take care of it accordingly.
We know there are four types of skin types-
- Normal
- Oily
- Dry
- Combination
And despite having similar issues, each skin type has a different formulation and a different technique that works for them.
New era new techniques
As we stay busy in our busy lives, our health shows signs of everything that is going on inside of us. When we are happy, relaxed and less stressed than usual, our physical health, both body and skin, radiates from within.
According to new reports, skin shows signs of aging long before real aging begins. The reason is the times we live in. The proof that we sit behind a screen and get lost can be found in our dark circles, puffy eyes and premature forehead lines.
To combat these issues, many techniques have found their way into our skin care regimen. Some of them are the basic facial massage performed either by fingers or by equipment like gua sha.
According to claims made by many manufacturers and positively affirmed by consumers, another technique for dealing with recent skin problems is the implementation of fermented ingredients into a skin care routine.
The Fermented Skincare Ingredient Trend
We live in a time when trends express many consumer concerns, regardless of age and gender. For the skincare industry to thrive, it needs these trends to market its products.
The recent trend includes exfoliating ingredients that were on many consumers’ shelves, but they weren’t directly aware of its benefits.
Some of the more commonly used exfoliating or active ingredients include:
- Salicylic acid
- Glycolic acid
- Lactic acid
The science behind fermented skin care ingredients is still being studied and with very little research it is claimed that the potency of the active or exfoliating ingredients would increase with proper fermentation.
The increased potency accelerates absorption deeper into the skin and produces faster results. But it also comes with side effects like acne, rosacea, hypertrophy, etc.
The most fermented ingredient is ammonium lactate which turns into lactic acid. The study to date on the science of this active ingredient allows lactic acid to penetrate deeper into the skin and produce better results than ammonium lactate. Research claims that 5% lactic acid is equal and sometimes better than 12% ammonium lactate. Further study is needed to further verify the claim.
Active and Fermented Ingredients Market Strategies
According to dermatologists and cosmetologists, the bar is quite low given the percentages of active ingredients. It is high when the ingredient is fermented and made more potent than its previous form.
When commercial brands market their active ingredients, the product contains a very small percentage. Their strategy remains to counter the sales of other brands and the consideration for their customers.
Right now, the market is full of body care products full of active and fermented ingredients. The reason for the huge increase in this body care line is due to conditions such as bacne, strawberry legs and ingrown hairs.
These skin problems can be met by active and fermented ingredients. The only difference that has been recorded between face and body care ingredients is the potency level of the product. While the skin on our body absorbs higher percentages of all active ingredients, the face sometimes reacts to it.
Thus, the marketing strategies for body and face care products remain the same while the percentages of ingredients change.
Hybrid skincare
The skin care industry market, as we know, is changing every day. Previously, people focused on makeup products to conceal their skin problems.
But now, with the merging of the cosmetics and skin care industry, there are products that not only treat skin problems but also work like makeup.
For example, the BB and CC creams found for makeup bases or foundations are full of ingredients intended to provide radiance and SPF for sun protection. Some sunscreens are tinted and can be used as foundation.
More and more brands are offering this hybrid technique to have a wider range of customers.
Last word for healthy skin
Being busy prevents us from approaching a dermatologist and leads us to rely on the internet full of bloggers and skincare influencers, but we should still find time to consult.
The word from the dermatologist is that excessive and incorrect incorporation of active and fermented ingredients can easily accelerate the problem instead of solving it. Moreover, social media and the market are full of anti-aging steroids that should not be accessed without a proper consultation with a dermatologist.
Everyone wants to have healthy skin. Living in a time where everything turns into a rush, patience and consistency are key to achieving the desired skin.
Additionally, we should learn to integrate skincare and focus on creating an affordable regimen for our mental health instead of winning the competition.
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