Evergreen Licensing Announces Launch of MoonPie Snack Puffs
Evergreen Licensing announces today that it is continuing its long history in licensing and is thrilled to announce the launch of MoonPie Snack Puffs!
LOS ANGELES, CALIFORNIA, USA, February 25, 2022 /EINPresswire.com/ — The Evergreen Licensing team today announces that they are continuing their long history in licensing and are thrilled to announce the launch of MoonPie Snack Puffs! Working with 105-year-old Chattanooga Bakery’s iconic MoonPie Marshmallow Sandwich and their long-term licensing agency, Lisa Marks Associates, Inc. (LMA), Evergreen Licensing extended the brand into the snacks category fast growing extrudates.
“We are very proud to work with the team at MoonPie to create this perfect extension of their iconic brand and we look forward to introducing MoonPie Snack Puffs to the retail market this month. We would like to thank the team at Lisa Marks Associates for their support and efforts to enable us to seize this opportunity. – Bruce Friedman, CEO of Evergreen Licensing
“Our launch will feature MoonPie’s iconic, trusted and delicious flavors – Chocolate, Vanilla, Salted Caramel, Strawberry and Banana. We will be shipping to all retail channels and are very proud to be working with Tory and his team to expand MoonPie in an exciting new snack category. Our goal is to always look for innovative ways to expand our licensing platform and bring new and innovative products to our retail partners and consumers. – Sue McCabe, President and Marketing Director of Evergreen Licensing
“We are very pleased to work with Evergreen Licensing who share our vision to expand MoonPie into the extruded snacks category in a way that complements and maintains MoonPie’s trusted history. We are thrilled to support this new launch and believe Extruded Snack Puffs are a contemporary, fun and delicious way to expand the MoonPie brand. – Tory Johnson, Vice President of Sales and Marketing, Chattanooga Bakery
“It is a pleasure to work with Evergreen Licensing’s team of experts in the creation and development of MoonPie Snack Puffs. We are always looking to expand the iconic and beloved MoonPie brand into new, innovative product formats. that complement the base product and allow consumers to enjoy MoonPie in new and tasty ways. MoonPie Snack Puffs are a great example of this.” – Lisa Marks, President of Lisa Marks Associates
About Evergreen Licenses
The Evergreen Licensing team has over 30 years of brand licensing and manufacturing experience. Evergreen Licensing’s core expertise is identifying leading national brands and expanding those brands into new, innovative categories. Our portfolio of founder brands includes licenses in several categories, including MoonPie, Dippin’ Dots, Hostess Brands, Corona Beer, Dubble Bubble, Nickelodeon, Angry Birds, Snow White, Cinderella, Peter Pan, Clifford the Big Red Dog, Lassie, Peanuts, Power Rangers, Barbasol and PureSilk. Evergreen Licensing is a leading producer of Premium Value products that consistently strives to be “best in class” in growing each of its consumer segments.
About Chattanooga Bakery
Chattanooga Bakery was founded in 1902 as a subsidiary of Mountain City Flour Mill. A fifth-generation family business, the company has made nearly 100 cakes and cookies under the Lookout™ brand, named after the popular residential and tourist community near Chattanooga, Lookout Mountain. In 1917, after a brainstorming conversation between a bakery salesman and Appalachian coal miners, the MoonPie was born and by the late 1930s was the No. 1 bakery salesman, a place that it still stands today, with over one million MoonPies produced and shipped daily. from Chattanooga!
MoonPies are available in three sizes (Original, Double-Decker® and Mini) and six flavors (Chocolate, Vanilla, Banana, Salted Caramel, Lemon, Strawberry and Chocolate Mint). The brand can be found in grocery stores, masses, clubs, drugs, convenience stores, vending machines, foodservice and a number of specialty retail outlets including Cracker Barrel, Tractor Supply and Bass Pro Shops .
About Lisa Marks Associates (LMA)
LMA is a creative, full-service licensing and marketing agency, focused on strategic brand building, long-term equity enhancement and revenue generation. LMA is unique in bringing its clients the innovative licensing expertise of the world’s leading entertainment companies to develop powerful, consistent, turnkey licensing programs. Based in New York, LMA consists of a coalition of experts and industry leaders in licensing and merchandising, creative development and design, product development, retail development and multimedia brand extensions. For more information, please visit www.lma-inc.com.
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