Lidl continues to be at the forefront of plant-based grocery shopping as it rolls out low-cost vegan line
german supermarket Lidl launched a new budget-friendly vegan range of 17 herbal products in UK stores. The plant-based range, called Vemondo, featuring vegan fish fingers, vegan burgers and dairy-free ice cream, launched yesterday (August 5) with prices starting at 99 pence. The range is also available at Lidl France.
The budget range is a positive step for the plant-based movement, as consumers can buy low-cost vegan products with ice cream at Â£ 1.99, burgers at Â£ 1.49 and fish fingers at 1, Â£ 99.
In addition to the budget line, Lidl will offer products such as ready meals, vegan gnocchi, tofu, vegan pizzas, vegan tortillas and vegan medaglioni – medallion-shaped pasta stuffed with toppings. The new line of dairy-free ice cream offers flavors like strawberry, vanilla and caramel, as well as dark chocolate and almonds.
The Vemondo brand was launched in April with Lidl claiming that all products are climate neutral by offsetting CO2 emissions both during production and transportation. Lidl initially launched over 450 items marked with the yellow vegan label, but will continue to expand its range in the future and further develop the products in terms of taste, appearance, texture and durability.
Earlier this year, the supermarket launched 11 herbal products in Belgium, as well as its own Next Level Burger label in stores across Spain. In July, Lidl pledged to increase sales of healthy products and healthier products to at least 85% of total sales by 2025 thanks to its â€œGet Freshâ€ initiative. It will aim to add 100 new fresh food products to stores with an additional goal of increasing the sale of fresh fruits and vegetables by 35% by 2026.