Meet Juvee – The rejuvenating energy drink from gaming superstar and 100 Thieves founder Matthew “Nadeshot” Haag

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Available in the US now at and through its exclusive instant delivery partner, Gopuff

LOS ANGELES–(BUSINESS WIRE)– Matthew “Nadeshot” Haag, superstar gaming content creator and founder and CEO of the global gaming lifestyle brand 100 thievestoday introduced Juvee, a new rejuvenating energy drink formulated to boost your energy, increase your focus and improve your overall well-being so you’re inspired to add more play to your day.

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Juvee, short for rejuvenation, is a new energy drink formulated to improve your energy, focus and well-being. (Photo: BusinessWire)

Short for “rejuvenation”, Juvee is made with a blend of ingredients that provide invigorating and uplifting effects for longer and longer lasting energy. Each 12 oz. can of Juvee contains

  • B Vitamins, Taurine and 128mg caffeine (equivalent to a double shot of espresso) for long-lasting energy
  • L-theanine for an elevated mood
  • Panax Ginseng (Maca root) for sustained concentration
  • Vitamin C for health and well-being
  • 0 sugar and only 5 calories per box

“We created a new energy drink that was built entirely on our terms and catered to the lifestyle and interests of our community, all of which center around the joy of ‘playing,’” said Matthew “Nadeshot” Haag, founder of Juvee and founder and CEO of 100 Thieves. “Launching Juvee has been a lifelong dream of mine and I know it will enhance the experience not only for our world-class game creators and competitors, but also for anyone who wants more energy to make the things they like.”

For its debut, Juvee offers three refreshing combos with nostalgic flavor profiles reminiscent of the golden age of 90s drinks and matching the optimism and fun of the Juvee brand, which contrast sharply with the harsh acidic flavors traditional energy drinks.

  • Strawberry Kiwifruit – Take a trip back in time with this deliciously familiar and deliciously flavorful blend of kiwi and strawberry.
  • Watermelon Lime – Summer isn’t a season, it’s a state of mind, and nothing gets you there faster than the taste of sweet watermelon and zesty lime.
  • Tropical crush – Passion fruit, orange, guava and pear in a beach mix. Open one and enjoy a vacation for the senses.

“People don’t want another energy drink to fuel them through the day; they want a more sustainable way to feel energized,” says Sam Keene, Juvee’s chief executive. “Times have changed and we are seeing a shift from an obsession with hyper-performance and bad-for-you ingredients to a pursuit of balance, connection and play. Our inspiration when developing Juvee was to ‘to help people create their own energy, on their own terms, and be inspired to take more time to play.”

Incubated by 100 Thieves since early 2021, Juvee has been formulated, developed and tested by world-class esports athletes and superstar content creators over the past 18 months. Nadeshot and others have been drinking incognito cans of streaming Juvee for the past nine months, tweaking and testing the flavors until they’re perfect. It was only after passing the exceptionally high bar for Nadeshot and that group of players that Juvee were deemed ready for their prime time outing today.

Juvee is available for purchase in the United States at and through its exclusive instant delivery partner gopuff, the reference platform to immediately respond to the ever-changing daily needs of consumers. For more information, visit

Join the Juvee community on social media @drinkjuvee.

About Juve:

Juvee is the rejuvenating energy drink from Matthew “Nadeshot” Haag, superstar creator and founder of global gaming lifestyle brand, 100 Thieves. Short for “rejuvenation”, Juvee was designed to boost your energy, increase your focus and improve your overall well-being so you’re inspired to add more play to your day. Juvee was incubated by 100 Rogues and expertly formulated and tested with their roster of top esports athletes and game creators. For more information and to purchase Juvee directly, visit Where for an instant delivery service.

About 100 thieves:

100 Thieves (“Hundred Thieves”) is the premier gaming organization and lifestyle brand. Based in Los Angeles, the company was founded by former Call of Duty World Champion and superstar content creator Matthew “Nadeshot” Haag. 100 Thieves has esports championship teams competing in League of Legends, Call of Duty, Apex Legends, and VALORANT. The brand is recognized globally for its innovative clothing, including its recent collaboration with Gucci. 100 Thieves also produces wildly popular content, created by its world-class gaming talents, including co-owners Valkyrae and CourageJD. With over 150 million fans worldwide, 100 Thieves is one of the fastest growing global entertainment brands.

About Gopuff:

Gopuff is the go-to instant commerce platform, meeting the ever-changing everyday needs of consumers. With an unparalleled assortment that includes home and cleaning products, medicine, pet care, office supplies, beauty and wellness items, baby products, food and beverages , local brands, as well as alcohol and freshly prepared foods in select markets, Gopuff brings a , reliable and magical experience to customers around the world.

Gopuff has become the go-to platform for celebrity brands including Serendipity Ice Cream by Selena Gomez, Whip Shots by Cardi B, 818 Tequila by Kendall Jenner, Casa Del Sol Tequila by Eva Longoria, Invivo X by Sarah Jessica Parker and Momofuku by David Chang, among others.

Founded in 2013 by co-founders and co-CEOs Rafael Ilishayev and Yakir Gola, Gopuff created the category of instant needs and continues to build the rails that define the future of commerce. To learn more, visit or follow Gopuff on Facebook, Twitter Where instagram. Download the Gopuff app at iOS and android.

Samuel Keen

General Manager of Juve

[email protected]

Jennifer Burchette

Senior PR Account Supervisor, Devries Global

[email protected]

Source: Juvee

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