What is this? Kraft will pay you for not making a holiday cheesecake

How’s that for something interesting? Kraft is using the current shortage of cream cheese as a marketing opportunity. It’s true. Kraft allows a limited number of people to spend $ 20 on dessert and bill Kraft for it.

Not a bad idea, right? “You buy another holiday dessert this year, nothing else corn cheesecake, and we’ll pay you $ 20. â€As you are no doubt aware, cream cheese is one of the latest victims of the crisis in supply chain issues.

Kraft, which is the maker of Philadelphia cream cheese, is offering 18,000 people this special $ 20 rebate. The marketing campaign is Kraft’s way of getting people to think about cream cheese even though they may find the store shelves empty while this shortage lasts.

Here’s the deal: anyone interested can visit the special Kraft website. Then, on Friday and Saturday December 17 and 18, up to 18,000 people will be selected for reimbursement. After a few weeks, those selected can submit their receipts to Kraft.

Kraft Company made this announcement on the website:

A delicious cheesecake is a holiday tradition that many families look forward to. So if cheesecake is less on holiday tables this year, we want to make sure you still get that holiday feeling, even through other desserts.

According to Kraft, during the pandemic, the demand for cream cheese increased sharply, which made it quite difficult to keep the product on store shelves. The increase in demand is explained by the fact that more and more people are cooking and eating at home. In addition, more and more restaurants are ordering cream cheese.

Supply chain issues might not be resolved anytime soon. Again, visit the special website to learn more about the promotion.

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